Video: Laws of Ecology

The Challenge

As part of a campaign to interest businesses in actively participating in efforts to reshape their business models along the lines of sustainability and awareness of environmental damages, Lightspeed Publishing set out to create a video to express the key ideas in simple terms.

The Solution

Using Ernest Callenbach’s four laws of ecology as a framework (from his book Ecology: A Pocket Guide) the video, backed by original synth music, spells out the ideas in visual form.