Book Trailer: Moving Mountains

The Challenge

Janice Shade had just completed her book on local investing strategies: Moving Mountains – The Power of Main Street Americans to Change Our Economy. We discussed strategies for maximizing her marketing effort and decided that a book trailer would be a valuable to reach prospective readers.

The Solution

Working within Vimeo Create, we scanned available video clips highlighting Main Street America scenes (including a street scene in Brattleboro, VT) and choose an update music backdrop. The result is a lively, compact book trailer that can be posted on Janice’s social media sites or emailed in a message to contacts.