Whitepaper on Telematics Data Collection

The Challenge

Intellimec (IMS), a Canadian-based company specializing in connected-car solutions with a focus on UBI and telematics, needed a way help prospective customers sort out the differences among the various data-collection methods. A significant amount of confusion existed around newly introduced smartphone-based solutions, the traditional OBD data-collection methods, and emerging hybrid solutions.

The Solution

Lightspeed Publishing interviewed staff members, compiled statistics, and researched the various data-collection methods being used in UBI solutions, creating a white paper that offered point-by-point comparisons of the options. The resulting white paper, Comparing Smartphone, Self-Powered, OBD, Black Box, and OEM Embedded Devices, has generated substantial interest among prospects and become the number-one lead generator for IMS.