Ebooks for Lead Generation

The Challenge

Planar had experienced great success using downloads of ebooks for corporate lead generation on their website. Taking a cue from this past success, they wanted to produce a series of three ebooks that highlighted the use of Planar large-scale displays in three different settings: corporate conference rooms, museum exhibits, and universities. The challenge was to combine imagery, generalized descriptions of large-screen uses, followed by some case studies of actual Planar deployments in each of the chosen settings.

The Solution

Working from recordings of interviews with university staff members, museum designers, architects, and others in the target sectors, Lightspeed Publishing combined statistics, photographs, quotations, and narrative to produce engaging, readable content, using PowerPoint as the design tool, per Planar’s request. The resulting series drew leads and also provided material that Planar used as excerpts for posting on sites interested in large-screen display technology. View the ebook, Inviting Visitors to Engage and Participate, here.